In 2025, over 60% of e-commerce traffic comes from mobile. Yet many Magento 2 sites still deliver a mere “shrunk down” version of their desktop site, with little or no real UX consideration. The result? Frustrating navigation, abandoned carts, and high bounce rates.
In this article, we’ll explore common mobile pitfalls — menus, sliders, forms — and, more importantly, how to adapt the Magento 2 front-end to real user journeys, which almost never begin on the homepage.
Understand Real User Journeys (Mobile & Desktop)
Whether on desktop or mobile, most users don’t land on the homepage. They arrive via:
- Google > Product or specific category page
- Google Shopping > Product detail page
- Social links / ads > Targeted landing page
This means every page should be treated as a potential entry point: product page, category, CMS page, landing page…
And on mobile, this has even more impact because visible screen space is limited. Users don’t scan, they scroll vertically.
Mobile = Top-to-Bottom Reading: Prioritize Content
On desktop, the eye scans in a Z-pattern.
On mobile, reading follows a strict vertical flow, often quick and selective.
Common mistakes:
- Important info placed too far down
- “Add to cart” button hidden below the fold
- Stock status or promotions not visible
Best practices:
- Prioritize key elements within the first two scrolls
- Add a sticky CTA (add to cart, filters, contact)
- Visually lighten the area above the fold to highlight essentials
Mobile Menus: Avoid Overly Complex Structures
Magento’s default Luma theme menus aren’t built for fast, intuitive touch navigation. We often see:
What to avoid:
- 3 or 4 menu levels
- Categories without visual feedback
- Tap areas that are too small
What to do instead:
- Limit to 2 levels max
- Use chevrons or arrows for sub-menus
- Make tap zones wide and finger-friendly
With Breeze, the mobile menu is:
- Lightweight and fast
- Easy to customize in LESS or JS
- Optimized for clean, accessible navigation
Sliders & Carousels: Nice but Often Inefficient
Mobile sliders are problematic for several reasons:
- They often increase page load time
- Most users ignore or don’t interact with them
- They may hide important content
Best practices:
- Show one slide at a time on mobile
- Avoid autoplay unless there’s a pause button
- Never put critical content only in a slider
Breeze offers lighter, easy-to-customize components without unnecessary visual clutter.
Forms: Reduce User Effort
Every field on mobile is an effort. Poorly designed forms cause abandonment.
What to avoid:
- Too many required fields
- No real-time validation
- No mobile autofill support
What to apply:
- Use the proper input types (email, tel, number, etc.)
- Show clear visual validation
- Break forms into steps when necessary
With Breeze, forms are cleaner, faster to style, and optimized for mobile input.
Mobile UX ≠ Responsive Desktop
A good mobile site isn’t just a CSS adaptation. You must rethink:
- The order of content
- Button sizes
- The mental effort required for each interaction
Pro tip: Remove or hide secondary elements on mobile (extra sliders, promo blocks, low-impact banners) to help users decide faster.
Anticipate Intent Based on Context
Here’s what a mobile user expects depending on where they land:
| Landing Page | What They Expect First |
|---|---|
| Product Page | Image, price, stock, “Add to cart” button |
| Category Page | Visible filters, clear sorting, fast load |
| Contact Page | “Call” or “Get directions” button |
| Cart Page | Order total, product summary, checkout CTA |
Conclusion
Mobile UX is not just responsive design.
To build a truly efficient Magento 2 site for mobile, you need to:
- Think in terms of real user journeys
- Prioritize and structure content from the top of the page
- Avoid classic traps (deep menus, unnecessary sliders, complex forms)
- Use a modern theme like Breeze, which is faster, leaner, and structured for today’s mobile-first behaviors