SEO in 2025 isn’t just about content and backlinks — front-end structure plays a key role, especially on a CMS like Magento 2. Poor HTML, unoptimized images, and clunky layouts can damage your SEO, UX, and site speed.
Let’s explore the front-end best practices for high-performance SEO.
Image Weight: Compress and Use Modern Formats
Unoptimized images slow down your website and hurt your Core Web Vitals (especially LCP).
Best practices:
- Use modern formats: WebP, AVIF
- Enable lazy loading (
loading="lazy") - Compress images at upload or via a module
Magento 2 with Breeze makes image optimization easier thanks to its lightweight structure and clean components.
HTML Tags: Help Google Understand Your Content
Clean HTML helps search engines interpret your pages better and enables rich results.
To check:
- Use only one
h1per page - Use semantic tags:
article,section,nav,header, etc. - Use structured product markup (price, reviews, availability) in JSON-LD
Magento 2 allows this via .phtml templates or layout XML files. SEO modules like Mageworx or SEO Suite Ultimate can assist.
Structured Data with Schema.org
Google favors websites with enriched structured data, like:
ProductBreadcrumbListOrganizationFAQPage(for some CMS pages)
Breeze’s minimal design avoids unnecessary JavaScript and allows easier insertion of schema.org markup in native HTML.
Accessibility & Mobile-First Thinking
A clean front-end should also be accessible:
- Proper labels on form fields
- Sufficient color contrast
- Keyboard and screen reader support
And above all: follow a mobile-first approach. Breeze is designed that way — lighter than Luma, and faster to load on mobile.
Conclusion
In 2025, technical SEO also lives in the front-end. By improving your HTML structure, optimizing images, and implementing semantic markup, you boost SEO and UX at once — especially when using a modern theme like Breeze as your foundation.